When you get advice from other roasters … it’s important to know their taste preference.
What roast degree do they prefer ? Do they prefer clairity or a richer taste ? What kind of aromas ? How much acidity ? and so on.
Some people immediately notice bitterness. If the coffee has any bitterness they don’t like it. Maybe they like a light roast with clairity and fruit/flowers aromas. And dislike the burnt flavours.
Others only like coffee with solid burnt flavours, but really don’t pay attention to bitterness. That’s in the darker roast range. They find the light roast thin and missing what good coffee should taste like.
This is Henrik and me (Therese). He loves very dark roasted coffee – like in the Italian coffee tradition.
I find it tastes like a car workshop and awfully burnt. I don’t like it.
Normally I roast quite light (from 45 sec to 2 minutes from 1st crack start). But I am not at the lightest end of the scale. Coffee roasters like The Coffee Collective here in Denmark and Tim Wendelboe in Norway are a bit lighter than me – and they like more acidity.
My taste preference in coffee
1) Avoiding bad taste
2) Balanced in the basic tastes. No strong acidity, bitterness or sweetness. A little is fine. It should be pleasant in the mouth.
3) A big aroma. In a light roast I get a certain kind of grand aroma that I can’t associate with a specific food/flower/whatever. I like deep aromas that stays as a pleasant aftertaste for a long time.
4) Taste the characteristics of the bean.
She took out a sample each minut during a 14 minute roast – to show the color change.